A picture tells a thousand words…

Don Hall with legendary West Indian cricketer Sir Vivian Richards –
scorer of the fastest hundred in test match cricket
(off 56 balls against England at Antigua in April 1986).
Pictured at England v West Indies Test – Lords, May 2012.

As every publisher knows, a good picture is worth a thousand words.

And, as every hard-pressed writer knows, a good picture can often save a thousand words, especially when a deadline looms.

Press photographers are past masters in the art of taking pictures that tell a story. It’s a skill we all admire!

However, it isn’t always possible to have an expert at one’s side. And yet, in order to exploit the potential that a good picture offers, one has to become a ‘photo opportunist’ and learn how to tell stories in photographic form.

At Hall PR, we believe we have that skill. But yet, we’re not so boastful as to think we know it all. Indeed, when one sees the very best news photos that Irish press photographers produce, we know we don’t.

Seeing Inis Oírr as ‘a paradise island’ for Zetor tractors

It was a weekend trip to Inis Oírr that set the ball rolling. Arriving off the ferry, Hall PR’s Don Hall was amazed to discover the number of Zetor tractors he met driving along the island’s roads.

Ranging from nearly-new to ageing, he saw only one that was not a Zetor…and that one was parked beside a Zetor!

When he enquired how many Zetors were on the island, a local jarvey pondered and replied ‘about 50.’

As PR consultants to the Czech tractor maker, Hall fastened on to an idea: That a story should be written for publication in an international Zetor magazine that circulates around the world in every market in which their tractors are sold.

It was an idea that promised benefit, both for Zetor and for Inis Oírr – a story that would interest an international readership, one in which Inis Oírr would be described as ‘a paradise island’ for Zetor tractors.

Once published, local radio station Galway Bay FM took up the story in a broadcast that focused on the many reasons why Zetor is so popular amongst the island community.

Their broadcast included a contribution by the island’s Co-op representative who was quick to spot the potential tourism benefit that could flow from the story.

Referring to the many bird spotters and fans of comedy series ‘Father Ted’ who journey there each Summer, he observed that soon they may be joined by another ardent fan base…tractor spotters, of whom the world has plenty.

An Eye For Fashion…

Style. Elegance. Design. Timeless qualities. Qualities one finds in the fabric, cut and finish of a Louise Kennedy creation. Qualities one can also see reflected in the sleek, smooth, crafted lines of a modern Mercedes-Benz and in the classic models of yesteryear.

Bringing these concepts to life, Irish fashion designer Louise Kennedy and Mercedes-Benz teamed up to present her 2012 Spring/Summer collection to an audience of Mercedes-Benz owners in her magnificent premises on Merrion Square, Dublin.

There to communicate news of this devilishly stylish event was Hall PR’s Ashley Hall.

Hall PR goes under the skin of the humble potato

Who would have thought to find PR potential under the skin of the humble potato? Hall PR would!

And we were right because, apart from being the most versatile meal accompaniment – more versatile than pasta, rice or couscous – potatoes are vital to the success of the Irish economy. Growers, food manufacturers, restaurants and caterers, retailers and a host of others all look to the potato, for one purpose or another.

That’s why, when one of Ireland’s top potato producers harvested the first crop of the new season, Hall PR was there being devilishly clever in communicating the news to all concerned.

One small step…for Hall PR

In PR terms, outer space is the final frontier! Working with specialist software systems developers CAPTEC, whose work includes the validation of rocket and satellite guidance systems for many of the most important missions undertaken by the European Space Agency,
 Hall PR has acquired rare insight into the fascinating world of space travel and planetary investigation. Not for the first time, Hall PR has boldly gone where few PR firms have gone before.

Linking safer cars to lower premiums…

….by seeing that motorists who purchase a new Mercedes-Benz C-Class Coupe, B-Class and M-Class could have a legitimate claim to reduced car insurance rates.

This comes as a result of the 5-star safety ratings awarded to these three new models in tough European New Car Assessment Program (Euro NCAP) tests.